Minnesota Farmers' Market Association
Grow Your Green
Access To Markets Program
The MFMA Grow Your Green - Access To Markets (ATM) Pilot Program empowers emerging farmers by breaking down barriers to funding and education while equipping them with the tools and skills to thrive in local food systems. With an established curriculum, the program is designed to support farmers from diverse communities, including growers of color, women, veterans, LGBTQ+,and immigrant farmers, as they navigate the challenges of entering and succeeding in farmers' markets.
Grow Your Green
Training Modules
Participants gain access to recorded trainings and monthly study halls led by expert instructors.
It Takes a Village
Participants access recorded training sessions and monthly study halls led by instructors, ensuring mastery of program material. Financial support covers essentials like branding, packaging, marketing, and online development, empowering farmers to compete in the local food system.
Participants access recorded training sessions and monthly study halls led by instructors, ensuring mastery of program material. Financial support covers essentials like branding, packaging, marketing, and online development, empowering farmers to compete in the local food system.
Market Landscape
Understanding local food
systems, trends, and
consumer preferences.
Sales Tactics
Enhancing profitability and customer satisfaction
New Market Access
Exploring local and online opportunities for growth.
Public Relations
Establishing and maintaining
positive community relationships.
Branding
Building a unique and
compelling farm brand identity.
Market Strategies
Leveraging effective techniques to promote products.